Portfolio revenue sounds impressive until you see the spreadsheet: it is mostly renewals, services glue, and a handful of upsells. Still, the line crossed $2.1M ARR — here is the honest anatomy.
Composition
PixelDocket feeds, PromptHarbor usage tiers, VantageFence enterprise contracts, StratusSearch hosting retainers, and a thin layer of integration services when customers need a push.
Operating rhythm
We run six-week focus blocks per product, with shared SRE rotation. No product gets hero marketing every quarter — but every product gets maintenance love.
What we killed
A speculative “AI analytics” upsell died after support tickets outpaced margin. We sunset it publicly and refunded two accounts — cheaper than brand debt.
What synchronized growth
- Shared customer data warehouse — one place for usage, tickets, and margin.
- Cross-product bundles for agencies (data + search + LLM guardrails).
- Editorial calendar tied to release notes, not vanity traffic.
If you are building a studio, measure coupling costs early. Shared infra is powerful until every outage becomes a board meeting.
